Powerful Technology – Better Water NEW for 2013! Largest ever electrolysis chambers make LIFE Ionizers the most efficient powerful, highest quality ionizers in the world! Benefit: Optimizes the pH (alkaline) and ORP levels. Dual internal filtration with Free water report and customized pre-filter to provide the purest healthy water using Vitamin C Ceramic Block filter technology (patent pending) to address chlorine and chloramines! Benefit: This provides safer and purer drinking water! Only the Life and the Enagic Kangen® are WQA Certified lead-free to NSF/ANSI Standards. The other brands are illegal to sell in some states! Benefit: This means safe, pure water! Our Titanium plates have a .75 micron thick coating of Platinum which is 300% thicker than our competitors. Benefit: This is why we can provide a Lifetime Warranty on all parts = worry free ownership! The only company with Optional UV Light Technology. Benefit: addresses parasites, cysts & more! SMPS Power System with 309 watts of power to create great alkaline mineral hydrated water along with high negative ORP. SMPS runs cooler, lasts longer. These are the power systems that run Plasma TV's and advanced electronics. Benefit: allows Life to offer a Lifetime Warranty on all parts and ten years on labor! Plus a 60 Day Money Back Guarantee!* The only counter top water ionizer that converts to an under counter system with our optional real stainless steel faucet. Benefit: Choose at any time! More optimized levels of alkaline mineral hydrates with a stronger -ORP (oxygen reduction potential) Benefit: Your body will benefit from this form of alkaline minerals LIFE's mid-range 7700c once again sets the standard in quality and performance. LIFE exclusive advanced features and technology guarantee your 7700c will supply you with years of the highest quality ionized alkaline mineral water.