Industry News

Unethical Business Practices

Unethical Business Practices within the Ionizer Market

We at LIFE Ionizers™ realize that purchasing an ionizer can be quite difficult due to the barrage of misinformation given out by several companies within the industry. Our advice is to buy from a reliable Company with a good track record that has been around for a long period of time. It is proven that most businesses fail within the first 24 months of opening their doors. This is especially important when purchasing an ionizer to ensure your warranty issues can be addressed and you are able to buy replacement filters. EarthTrade™, distributors of LIFE Ionizers™, has been around for over 12 years and manufacturers and distributes home, commercial, agricultural and industrial ionizers, as well as designs water bottling plants.

Unethical attacks on LIFE Ionizers:

Calcium Sulphite is an accepted media used worldwide for removal of chlorine from water. A new entry in the ionizer market that has been in business for 1 year claims that this media is bad for you. This is a blatant attempt to falsely discredit and deter people from purchasing ionizers using this media. LIFE Ionizers™ uses a calcium powder with ultra membrane in place of calcium sulphite as we feel it is an efficient filter media.

The truth is if you are asthmatic and EAT calcium sulphite in significant amounts on your food, 5 to 10% of those asthma sufferers would have a reaction. We had a Korean laboratory analyze this same new company's filters using distilled water for their tests. The distilled water had no impurities, but when run through the companies filters the water contained SO4 which is a form of sulfate that can cause diarrhea and other health problems.

The same company also attacks LIFE's UV Light Technology™ saying the light might break. Our UV Light Technology™ has never had a problem and is enclosed in a special housing for safety.

LIFE Ionizers™ are the only ionizers available that offer UV Light Technology™. To ensure the maximum number of microorganisms are destroyed, we pass the water through a 9-stage filtration process and then through electrolysis, before exposing it to UV light. This filtration removes particles from the water, maximizing light transmittance through the water, increasing the UV dose, and ensuring that microorganisms are not shielded from the radiation. Filtration also ensures that the light source stays clear and strong. In fact, we guarantee our LIFE Ionizers™ with UV Light Technology™ will deliver UV light in doses high enough to effectively purify your water for 20,000 hours of use.

This new entry on the ionizer market also attacks under counter ionizers as non-reliable and too new to be trusted. The facts are that EarthTrade™, distributors of LIFE Ionizers™, has sold thousands of these types of ionizers for over 5 years, and they are as reliable as any other ionizer. In fact, we know that this company is actually working on their own under counter model, and their story will change if they ever market it to the public.