The New York Times has been reporting on alkaline water for at least the past 8 years (as long as I’ve worked for Life


Alkaline water: The “fad” that just won’t die, much to the chagrin of the New York Times

Ionizers). The Times’ latest article: Alkaline Water Makes a Big Splash, reports that despite being labeled as a passing fad by the Times’, alkaline water continues to have it’s moment. What the New York Times doesn’t tell you is that alkaline water has been having “its moment” for centuries.

The Hype vs. The Facts about Alkaline Water

The Times article by Alex Williams begins by breathlessly asserting “the hype” about alkaline water. Williams reports that celebrities like Tom Brady and Beyonce drink it. He claims that alkaline water has emerged as the “eau du jour”, which means “water of the day”.

He’s wrong. Alkaline water has been drunk for centuries for health from seven known protected springs on Earth. It has always been associated with better health and longevity. The alkaline water produced by a water ionizer has the same physical properties as the water from those alkaline springs:

  • Higher than neutral pH
  • Has antioxidant potential
  • Is rich in essential minerals

The Elevator Pitch According to the New York Times

The article in the Times’s reflects a lot of the ways that alkaline water has been advertised that are misleading. The article claims that “We ingest lots of high-acid foods, including processed grains, corn, meat, fish, sodas, coffee and alcohol. Water that has been “alkalized” (either naturally or with an ionizer) with a pH of 8 to 10 can neutralize that.”

The actual facts about acidity in the body

That claim is misleading because you can’t neutralize high-acid foods with alkaline water. The actual truth is that drinking alkaline water can raise your blood pH level if it is below the safe range pH range of 7.35 – 7.45. When your blood pH drops below that range, your body enters a temporary condition called metabolic acidosis. Your body can correct that pH imbalance itself, but that involves taking calcium from your bones. There is strong clinical evidence of a link between  alkaline water and better bone health. As you can see, the truth about alkaline water and body acidity is a lot more complicated than the Times makes it out to be!

The “purported” benefits of alkaline water

The article goes on to list some of the “purported” benefits of alkaline water. The Times is once again misleading by using the word “purported”. The benefits given by the Times’ includes:

  • Superior hydration
  • Detoxification
  • Reduced inflammation
  • Increased energy

Those health benefits aren’t purported because they are documented in Clinical Studies. You can find the studies that document them at the end of this article.

Alkaline Water’s Adopters

The article then talks about alkaline water’s adopters in a disparaging way. It states that: “Pretty much anyone who shares Gwyneth Paltrow’s taste for apitherapy, soup cleanses and vaginal steaming” is an “adopter”. The article fails to mention that water ionizers have been sold in the US since the 90’s, and that there are hundreds of thousands of ordinary people out there that own alkaline water machines.

The article suggests that alkaline water may be for you if you are:”rich enough to afford a $4,000 home ionizer”. The water ionizer that the Time’s article links to is the Life Ionizers MXL-15 (Thanks NYT, we appreciate the shout out!). The article fails to mention that the “$4,000 machine” then makes alkaline water for pennies per gallon for the rest of your life. The article fails to mention that Life Ionizers has ionizers starting at $1,500

The fact is, the price of a water ionizer is a lot less than the price of buying bottled water for the rest of your life.. Basketball star Kawhi Leonard is also mentioned. He told GQ magazine last year “stick to alkaline waters with a higher pH, trust me.”

The fact is that alkaline water from a water ionizer is beneficial to athletes. I train at high intensity in Mixed Martial Arts, and I use alkaline water as part of my training regimine. It makes a big difference in my performance!

A hotbed of healthy water

The Times took a dig at Los Angeles saying: “What better place to hawk a pricey, scientifically questionable water enhancement than that desert oasis Los Angeles?” (Way to keep an open mind, NYT!) As if popularity in Los Angeles somehow makes something less credible. The article mentions in passing that a business called “Hydration Station” opened in the Park Slope section of Brooklyn. Perhaps the Times shouldn’t have been so quick to slam L.A. It sure looks like alkaline water is catching on in New York too!

Alkaline water: A “fad” that started in the 1960s

Towards the end of the article, the Times finally admits a fact that flies in the face of alkaline water as a fad. Alkaline water from a water ionizer began in the 1960s in Japan. The Times conveniently leaves out the fact that water ionizers are certified as medical devices in Japan.and Korea,

Just the facts?

At the end of the article, the Times asks: “Do the health claims hold water?” The article quotes registered dietician Tanis Fenton, who states: “It’s all about marketing” and “there’s no science to back it up.” Fenton is lying. There are over 40 Clinical Studies that document health effects that come from drinking alkaline water.

And in the very next paragraph, the Times article admits just that! The article states: “Some studies suggest that alkaline water may be helpful in treating acid reflux or high blood pressure”. Studies are science. Saying that “there’s no science to back it up” and then saying in the very next paragraph that “Some studies suggest that alkaline water may be helpful…” is misleading to the point of dishonesty.

Furthermore, the article never interviews anybody who has actually studied alkaline water. One of those researchers, Dr. Ray Kurzweil, earned a nobel prize. Another researcher, Daniel P Heil of Montana State University, performed clinical research that documented alkaline water’s ability to hydrate better and raise blood pH. Why is the New York Times lying about alkaline water?


Yes! We have the studies that can help you find out if alkaline water is right for you. Call us at 877 959-7977 for a free consultation on the health benefits of alkaline water.


References: Here is the science that backs up alkaline water


Ostojic, Sergej, and Marko Stonanovic. “Hydrogen-Rich Water Affected Blood Alkalinity

in Physically Active Men.” . Research in Sports Medicine: An International Journal, 06 Jan 2014. Web. 20 Feb 2014. <>.


Wynn, E, MA Krieg, JM Aeschlimann, and P Burckhardt. “Alkaline mineral water lowers

bone resorption even in calcium sufficiency: alkaline mineral water and bone metabolism.” Bone. Elsevier, 27 Oct 2008. Web. 1 Jul 2013. <>


Burckhardt, Peter. “The Effect of the Alkali Load of Mineral Water on Bone Metabolism.”

The Journal of Nutrition. American Society for Nutrition, n.d. Web. 26 Mar 2014. <>.


Abraham, Guy, and Jorge Flebas. “The effect of daily consumption of 2 liters of

electrolyzed water for 2 months on body composition and several physiological parameters in four obese subjects: a preliminary report.” Highbeam Research. Original Internist, 01 Sep 2011. Web. 2 Jul 2013. <>.


Heil, P and Seifert, J. Influence of bottled water on rehydration following a dehydrating bout of

cycling exercise. Journal of the International Society of Sports Nutrition  Springerlink July 2009.


Weidman, Joseph and et al. “Effect of electrolyzed high-pH alkaline water on blood viscosity in

healthy adults” Journal of the International Society of Sports Nutrition BioMed Central. 28 November 2016. Web. 3 May 2017.


Heil, D. “Acid-base balance and hydration status following consumption of

mineral-based alkaline bottled water..” Journal of the International Society of Sports Nutrition. Journal of the International Society of Sports Nutrition, 13 Sep 2010. Web. 26 Mar 2014. <>